For more information on sponsorship, please contact:
Penny Traylor
Penny Traylor
Director of Corporate Sponsorship
Idaho Public Television
1455 N. Orchard St.
Boise, ID 83706
Office: (208) 373-7324 or
(800) 543-6868
Fax: (208) 373-7245
penny.traylor@idahoptv.org


The Union Pacific Foundation is pleased to support Idaho Public Television, specifically their Science Trek program, which engages students from across the State in scientific exploration, and Idaho Legislature Live, which provides live streaming video of the Idaho legislature when it is in session. We're proud to support this great organization, located where our employees live and work.

Dan Harbeke, Union Pacific Railroad


It Pays to Support Idaho Public Television

Effective January 1, 2011, expanded tax credits increase your bottom line when you support our educational, informational and cultural programming.

Idaho State Educational Tax Credit
Sample Contributions*


  • Contribution
  •   $ 1,000
  •   $ 5,000
  •   $10,000
  • Fed/State
    Deduction
  •   $  226
  •   $1,130
  •   $2,260
  • Educational
    Tax Credit
  •   $  500
  •   $2,500
  •   $5,000

  • NET COST
  •   $  274
  •   $1,370
  •   $2,740

*Based on Federal income tax rate of 15% and Idaho State income tax rate of 7.6%. Idaho Educational Tax Credit allows a credit not to exceed $5,000 or 10% of a corporation's income tax liability. Please consult with your tax adviser to learn how you can benefit from this credit.

Invest More – Save More

Why sponsoring on Idaho Public Television is great for business

Idaho Public Television reaches 97 percent of Idaho households as well as those in portions of six surrounding states. We deliver your message to a large, highly desireable audience — an audience that is more likely to support you because you support IdahoPTV.

What makes IdahoPTV the best place to get your message across?

    Engaged and Influential Audience
  • Our viewers talk to others about what they see, hear and read on IdahoPTV, and people turn to them because they are leaders in their communities.1
  • PBS viewers are very involved in their communities. Compared to the average American, PBS viewers are more involved in public activities than non-PBS viewers.4
    Less Clutter, Clearer Message
  • Sponsorship on IdahoPTV provides a unique opportunity for your company to deliver its message without the clutter of your competitor’s spots.
  • Commercial TV averages more than 17 minutes of advertisements per hour. IdahoPTV airs less than two minutes of local sponsorship messages per hour.3
    Increased Customer Loyalty
  • 66 percent of viewers prefer to buy a product from a company that supports PBS, all things being equal.2
    Enhanced Corporate Image
  • 66 percent of viewers believe that PBS sponsors are committed to quality and excellence.2
  • 50 percent of viewers believe that PBS sponsors are industry leaders.2
    Best Bang for the Buck
  • IdahoPTV is surprisingly inexpensive. We can match almost any business’s budget with regional or statewide options.
    Customized Service
  • We explore your marketing objectives then recommend solutions that target your desired audience or your preferred program.
  • We offer both regional and statewide marketing options.
  • We back up our recommendations with solid research, demographics and experience.
  • We have all the resources available to help you create an effective message.

Idaho Public Television means quality programming: from news and public affairs favorites like FRONTLINE and THE NEWSHOUR WITH JIM LEHRER to history and science offerings like AMERICAN EXPERIENCE, NOVA and NATURE; from lifestyle staples like THE VICTORY GARDEN and THIS OLD HOUSE to wholesome children’s programs like SESAME STREET, CURIOUS GEORGE and WORD WORLD.

Associate your company with PBS — America’s most trusted institution

Public broadcasting is recognized by Americans as one of the nation’s most trusted resources. For six years’ running, respondents to a Roper public opinion poll ranked PBS higher than courts of law, the federal government, commercial broadcast networks, newspapers, Congress and cable television in terms of trust.

 

1 Conkling, Fiskum & McCormick, 2005; 2 2006 PBS-Commissioned Harris Interactive Study; 3 TNS Media Intelligence, November 2008; 4 MRI, 2004, Doublebase
Idaho Public Television homepage link